This is the second half of my interview with Cimarron Buser, VP of Business Development at Apperian. In the first post we looked at how Buser views the user experience as central to Apperian’s approach to BYOD. Today we’ll focus on how Buser and Apperian are turning that user-centric focus into a whole new level of enterprise engagement.
To understand how Buser views client engagements you must first understand Apperian’s history as a company. Apperian was founded in 2009 by Chuck Goldman, who was at the time an executive working at Apple. Goldman was part of the in-house group that built apps for iOS. With the blessing of Apple, Goldman initially started Apperian as a professional services company that took their app building experience and leveraged it to create business to consumer apps. This B2C mobile development experience lead to building in-house apps for companies as well. This close proximity to internal processes provided Apperian key insights into the challenges companies were experiencing managing the app life-cycle. In an effort to solve this problem Apperian created EASE, their platform that allows businesses to create, deploy, and manage mobile apps. All that time in the trenches of in-house app development created not only an app management platform for Apperian but a holistic model for Mobile Application Management (MAM).
I asked Buser if he views Apperian as a MAM vendor. “Yes, we are in the Mobile Application Management space, but we really like to think of it as Enterprise Application Enablement.” For Buser, apps aren’t just an end-product to be managed, but rather a value proposition that needs to be understood from start to finish. Buser relayed that Enterprise Application Enablement includes “how you enable companies to build and produce apps easily”. This focus on enabling enterprise coupled with the user-centric perspective (discussed in the first post) allows Apperian to deliver long-term value for their clients
MAM Insight – Enabling users and enterprises is a winning combo.
So what does Enterprise Application Enablement look like in practice? For Buser this means working with companies to answer key questions such as “how do companies decide what apps to build and who is going to need access?” Apperian’s practical experience lends itself very nicely to this sort of discovery. “We are able to offer assistance and guidance on app development as well as share pain points,” Buser noted.
MAM Insight – Besides key functionality, can your partners offer strategic guidance?
We ended our conversation discussing Buser’s thoughts on how companies should evaluate and distinguish between MAM platforms. Buser stated “you have to just try the product out.” He explained how easy to use their platform is. “Everyone says their platform is easy to use, but easy to use is more than a checkbox.” Buser wisely pointed out that app feature checklists have some real shortcomings in product evaluations. “It isn’t what you can do, it is the way you can do it,” he exclaimed, “our platform is known for its ease of use.” Apperian’s history and perspective certainly give them the foundation required to deliver upon that claim.
MAM Insight – Look beyond the feature checklist – ask yourself, how easy is it to use this platform?
Apperian is a mobile application management (MAM) company. The Apperian EASE platform delivers enterprise mobility services that today enable many of the world’s largest corporations to securely deploy and manage mobile apps for iOS and Android. Apperian is empowering the liberated enterprise to support the BYOD revolution.To learn more visit http://www.apperian.com/
Benjamin Robbins is one of the founders of AdminBridge – providing IT Administration from mobile devices. For more information visit http://adminbridge.com