It’s a bird! It’s a plane!, It’s…mobile!? There are many different ways to look at mobile; carriers, connectivity, devices, apps, ect. Everyone has their angle. But thinking about mobile as individual parts is a limiting view that misses the bigger opportunity. In this week’s Mobile-Only post, What is Mobile?, I explore the topic of defining mobile and how we should approach discussing it. I even bring in the Power Rangers to help explain it all!
Benjamin Robbins is a Principal at Palador, a consulting firm that focuses on providing strategic guidance to enterprises in the areas of mobile strategy, policy, apps, and data. You can follow him on Twitter or connect on LinkedIn.