Working an Entire Year Using Only a Smartphone – Mobile-Only Video Shorts
SAP, Samsung Mobile, Palador and The Guardian team up to launch mobile-only content series
LONDON, UNITED KINGDOM October 23 2012
Palador, in collaboration with SAP, Samsung Mobile and the Guardian Media Network have released the first in a 12-month series of video shorts that will follow the experiences of one leading mobile executive, Benjamin Robbins, as he attempts to work for an entire year using only his smartphone and a range of native and web-based applications.
The video shorts – which will see Mr. Robbins undertake a range of tasks in a mobile-only fashion, from the mundane and everyday to the exotic and bizarre – are written, filmed, edited, and published exclusively using a smartphone device. The first short, entitled Mobile Only – Lost and Found, chronicles the adventures of an executive who’s lost his pink rhinestone phone in a Chicago cab and needs to get it back, quick.
In future shorts Mr. Robbins will jet all over the world to film the vignettes on location, and will include him running for 8 hours without stopping on a treadmill whilst conducting a “normal working day” at a business conference. The series will also see Mr. Robbins creating a presentation while underwater, running a marathon while communicating with the office, and spending a day and night working remotely from the wilderness – always using only his smartphone.
Mr. Robbins is one of the top 50 Twitter Mobile Influencers, and writes one of BizTech’s Top 50 Must Read IT Blogs. He speaks regularly on the subject of Enterprise Mobility and blogs weekly on remotelyMOBILE, the Enterprise Mobility Forum, and The Guardian Media Network.
The shorts will be distributed via the Guardian Media Network, an online community for media, tech and mobile professionals, and will feature a range of SAP mobile applications used on Samsung Mobile devices. The series is scheduled to run one short a month for the next year. These shorts will be supplemental to the already popular Mobile Only blog series which will be syndicated on the Guardian Media Network.
Commenting on the project, the Guardian Media Network’s editor Robin Hough said: “We’re delighted to be working with Palador, SAP and Samsung Mobile to promote growth and uptake in mobile-only working. Working via mobile devices is one of the fastest moving areas in digital right now and it’s only fitting that we should be creating an innovative content-led project to reflect this exciting new frontier.”
Mr. Robbins, a principal at Palador, the mobile consultancy added: “Why wouldn’t you want to work mobile-only? The immediate challenges of working solely from a mobile device are dwarfed by the possibilities that mobility provides for business benefit. This video series is meant to not only entertain but also show just how far the reach of the enterprise can be extended by mobility.”
For more information you can view the series site at www.guardian.co.uk/media-network/series/mobile-only
About Palador
Palador is a consultancy that develops custom applications and advises business on strategic initiatives for mobility, applications, and data. Palador drives to improve the enterprise through refined processes and better technology platforms. Palador works closely with clients to create solutions across a wide variety of enterprise platforms. Palador provides enterprise solutions for customers such as AARP, Microsoft, Comcast, and the Fred Hutch Cancer Research Institute. For more information go to http://www.palador.com
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 195,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
About the Guardian Media Network
The Guardian Media Network is one of Guardian News & Media’s online professional networks, and is designed to provide media and tech professionals around the world with the knowledge and connections that will give them a creative and commercial edge in their rapidly changing sectors. The Network brings together specialist knowledge around key issues and trends affecting the industry through dedicated information hubs, as well as ‘how to’ and best practice guides. It also gives members the chance to network – online and offline – with fellow professionals. For more information visit www.guardian.co.uk/media-network
Guardian News & Media (GNM) publishes guardian.co.uk, one of the world’s leading news websites, as well as guardiannews.com and the Guardian and Observer newspapers.
Guardian.co.uk was recently named ‘Website of the year’ at the 2012 Online Media Awards. The Guardian was also named Newspaper of the Year at the British Press Awards in 2011 and Medium of the Year 2011 by Campaign magazine.
Contacts:
Benjamin Robbins, Principal
Palador, Inc.
+1 206.832.3850
benjamin@palador.com
Robin Hough, editor, Guardian Media Network
Guardian News & Media
+44 (0) 203 353 2463
robin.hough@guardian.co.uk
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