Tag Archives: Apperian

Mobile Application Management – Enabling the Enterprise

Cimarron BuserThis is the second half of my interview with Cimarron Buser, VP of Business Development at Apperian. In the first post we looked at how Buser views the user experience as central to Apperian’s approach to BYOD. Today we’ll focus on how Buser and Apperian are turning that user-centric focus into a whole new level of enterprise engagement.

To understand how Buser views client engagements you must first understand Apperian’s history as a company. Apperian was founded in 2009 by Chuck Goldman, who was at the time an executive working at Apple. Goldman was part of the in-house group that built apps for iOS. With the blessing of Apple, Goldman initially started Apperian as a professional services company that took their app building experience and leveraged it to create business to consumer apps. This B2C mobile development experience lead to building in-house apps for companies as well. This close proximity to internal processes provided Apperian key insights into the challenges companies were experiencing managing the app life-cycle. In an effort to solve this problem Apperian created EASE, their platform that allows businesses to create, deploy, and manage mobile apps. All that time in the trenches of in-house app development created not only an app management platform for Apperian but a holistic model for Mobile Application Management (MAM).

I asked Buser if he views Apperian as a MAM vendor. “Yes, we are in the Mobile Application Management space, but we really like to think of it as Enterprise Application Enablement.” For Buser, apps aren’t just an end-product to be managed, but rather a value proposition that needs to be understood from start to finish.  Buser relayed that Enterprise Application Enablement includes “how you enable companies to build and produce apps easily”. This focus on enabling enterprise coupled with the user-centric perspective (discussed in the first post) allows Apperian to deliver long-term value for their clients

MAM Insight – Enabling users and enterprises is a winning combo.

So what does Enterprise Application Enablement look like in practice? For Buser this means working with companies to answer key questions such as “how do companies decide what apps to build and who is going to need access?” Apperian’s practical experience lends itself very nicely to this sort of discovery. “We are able to offer assistance and guidance on app development as well as share pain points,” Buser noted.

MAM Insight – Besides key functionality, can your partners offer strategic guidance?

We ended our conversation discussing Buser’s thoughts on how companies should evaluate and distinguish between MAM platforms. Buser stated “you have to just try the product out.”  He explained how easy to use their platform is. “Everyone says their platform is easy to use, but easy to use is more than a checkbox.”  Buser wisely pointed out that app feature checklists have some real shortcomings in product evaluations. “It isn’t what you can do, it is the way you can do it,” he exclaimed, “our platform is known for its ease of use.” Apperian’s history and perspective certainly give them the foundation required to deliver upon that claim.

MAM Insight – Look beyond the feature checklist – ask yourself, how easy is it to use this platform?

 

ApperianApperian is a mobile application management (MAM) company. The Apperian EASE platform delivers enterprise mobility services that today enable many of the world’s largest corporations to securely deploy and manage mobile apps for iOS and Android. Apperian is empowering the liberated enterprise to support the BYOD revolution.To learn more visit http://www.apperian.com/   

Benjamin Robbins is one of the founders of AdminBridge – providing IT Administration from mobile devices. For more information visit http://adminbridge.com

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BYOD – Say Yes to Users!

Today starts another series on BYOD insights from industry leaders and influencers. My goal is to combine industry details with key takeaways that can be consumed quickly. I have no personal or financial affiliation with any of the parties involved with these interviews.

 

BYOD – Say Yes to Users!

Cimarron BuserYesterday I had the pleasure of speaking with Cimarron Buser, VP of Business Development, at Apperian. Buser is definitely a user’s advocate. It was very clear from our discussion that Buser’s 25 years of technical background and business management is a perfect fit for BYOD as his experience has led him to an emphasis on the end-user. Every aspect of our discussion revolved around how the user experience needs to be the primary concern and central justification. This perspective, a driving force behind BYOD, is a competitive strength for Buser and Apperian.

The focus on the user experience of BYOD and app management is not only Buser’s modis operandi, but also permeates Apperien’s raison d’etre as well. Apperian’s solution helps a full spectrum of apps, from those in the marketplaces, to custom native apps, to HTML 5 apps, become visible to employees.  Buser sees this leading to increased user satisfaction and usage.  He noted that “if companies can get users enthusiastic about what they are doing, they’ll find that all of a sudden employees are using the apps and they’ll see an ROI”. Buser pragmatically pointed out that this is good for the company as well because if employees aren’t “using the apps that organizations have built then all that effort is for not.” He is quick to state that this drive for app usage shouldn’t be at the expense of security though. Organizations “have to resolve security issues and management, that is a given. But a primary goal is to have users feel like they are in charge of the device they are carrying around.”

BYOD insight- Enthusiastic users equals enterprise ROI

As a mobile user’s advocate, Buser also extols the value of open platforms and policies over that of tightly managed ones that provide a limited experience. In regards to a company’s mobile policy he reason to “make them more open and permissive rather than shut down browsers or not allow Angry Birds. That is just anti-BYOD.”  Instead, Buser thinks that companies should focus on creating great apps and educational resources.  Then they will find they have better adoption by users. Buser believes that “if theCIOsays no, then security is actually going to get worse, not better, because users will just go around them.”

BYOD insight – When the CIO says no, your mobile security can go to zero

Apperian is in the business of managing apps and not devices.  Buser believes that Mobile Application Management (MAM) can allow for greater employee device choice over Mobile Device Management (MDM). Buser tied this back to the history of BYOD in the enterprise.  Buser mentioned that iOS was the first consumer device in the enterprise. The BYOD trend accelerated as employees started purchasing iPhones, iPads and Android devices from carriers and bringing them to work. Businesses showed some resistance to this addition because “many of these companies didn’t have the MDM solutions for it and they didn’t want the responsibility of management”.  He continued by saying that what companies began to realize is that “if apps are secure, then MDM is less of an issue.” Buser believes that for many companies much of the functionality of MDM, such as remote wipe and device lock requirements, can be handled by policies in Microsoft Exchange and managed by Active Sync, or with free MDM-like solutions from Apple and Google.

BYOD Insight – MAM can provide more opportunity for BYOD to flourish.

Next up: How Buser and Apperian’s take Mobile Application Management to the next level

Apperian Apperian is a mobile application management (MAM) company. The Apperian EASE platform delivers enterprise mobility services that today enable many of the world’s largest corporations to securely deploy and manage mobile apps for iOS and Android. Apperian is empowering the liberated enterprise to support the BYOD revolution.To learn more visit http://www.apperian.com/

Benjamin Robbins is one of the founders of AdminBridge – providing IT Administration from mobile devices. For more information visit http://adminbridge.com

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