One of the best parts of covering companies that provide enterprise mobility management is I get to hear about the many cracks and crevices that need filling in order to provide organizations and users a smooth mobile experience. My most recent conversation on this topic was with Nick Turner, VP of Business Development at Enterproid. Enterproid developed Divide, a dual persona mobile virtualization solution that segments your personal and corporate experience on Android devices. The goal of Divide is to create a secure environment for IT, while maintaining an excellent user-experience for end-users.
“BYOD is an inevitable, marvelous thing,” Turner explained. However, mobile devices are not a PC endpoint. “Security assumptions are fundamentally changing and IT administrators don’t have a decade to figure it out. The challenge is there is going to be ten times more endpoints out there and we need to figure out how to secure it in a compressed timeframe.” The problem facing IT is how can they secure these devices today.
Turner recounted that many IT organizations they talk to face pressure from executive mandates to mobile-enable the company as a way of advantaging the workforce and improving productivity. They also face pressure from user demand. Android, with its cost advantages over iOS, is increasingly finding its way into the enterprise. However, in Turner’s experience, IT managers are hesitant about Android in a corporate environment because “they don’t have time to document all the fragmented use-cases of Android, such as OS versions, devices, GUIs, etc. There are too many variations to write up.” As well, IT managers are concerned with the trend of sharpening privacy laws. “How do you secure and manage something you are not allowed to look at?” Turner said. In some scenarios enterprises aren’t even allowed to wipe the employee’s devices.
Divide has solved these issues by creating a dual persona, virtualized environment that can be deployed after-market. With the touch-of-a-button, users can switch between the corporate and personal context. In having one environment for personal and another for business, Enterproid has figured out how to eliminate many of the friction issues that existing between corporate and business. This is done by keeping the environments clean and separate. Their solution is so robust that they can even deploy to the Kindle Fire; what Turner calls “the least enterprise-grade device on the planet.”
Turner attributes the success of Enterproid to their focus on the user-experience. “CoIT [Consumerization of IT] is about users voting based on a seamless user-experience. If a user can’t instantly understand what they are dealing with they won’t use it.” Turner believes that user-experience should be at the top of the heap of all the functional points for mobility management solutions. Divide maintains a great personal experience through allowing a company to bind policy and apps to the business environment without affecting the personal side. Turner believes that users of Divide “are able to enter an environment and quickly understand it to be either my personal or business environment without logically having to think about it.” Beyond that, Turner thinks that the experience on the business environment should be as close the same as possible as on the native Android experience.
Enterproid’s focus on user-experience bodes well for their future outlook. While Android’s fragmentation is an excellent starting point for Enterproid’s solution, Enterproid wants to extend the virtualization experience to other mobile platforms. Look for exciting things to come from Enterproid!
Divide™ was designed from the ground up to secure, enable and accelerate BYOD mobility. Its dual persona client secures corporate information, ensures employee privacy and enables user productivity. And it’s delivered via the cloud making BYOD simple to deploy, scale and manage. For more information visit http://www.divide.com/